Disney Plus gets 10 million subscribers on the first day!

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Disney reinforced its claim that Disney's glitches on the first day were the result of high demand for the network, and revealed on Tuesday that the broadcast service has reached 10 million subscriptions since its launch on November 12.

CEO Bob Eger expects that the $ 7-a-month platform, launched in a Star Wars series called The Mandalorian as well as a library of movies and TV shows, will reach between 60 million and 90 million global subscribers within The first five years, and one analyst recently stated that he expects to reach more than 100 million subscribers by 2025.

Disney, which launched a full marketing attack before Disney + launches, uses several tactics to boost subscriptions, including offering discounts to fan club members and making a deal with Verizon to give it free to mobile giant customers and bundling it with Hulu and ESPN +. The company did not disclose how many of those subscribers were included in the promotions, including a seven-day free trial offered to new users.

Disney + launched on November 12 in the United States, Canada, and the Netherlands. It will be slowly rolling out worldwide, starting November 19 with Australia, New Zealand, and Puerto Rico. The company said it expects to start direct consumer service “in most major global markets within the first two years”, including the March 31 batch in markets across Western Europe, including the UK, France, Germany, Italy, and Spain.

During the launch, the service provided nearly 500 films, including several Disney Animation, Pixar, Marvel, and Star Wars titles, and about 7,500 TV episodes, including the entire Simpsons library. The original Disney + programs in the early days include The Mandalorian, the first-ever Star Wars series.

But the service faced technical challenges during its inception, a common problem for new services that hit the market. Disney issued a statement acknowledging that some customers faced challenges in accessing the service. “Consumer demand for Disney + has exceeded our high expectations,” “We are working to resolve the current user problem quickly. We appreciate your patience. ”

Amid escalating broadcasting wars - in addition to Disney, Apple has launched a video subscription service and others will soon begin appearing from WarnerMedia and NBCUniversal - one of the newcomers' main goals is to reach subscriber goals to achieve a portion of the total direct transmission to the consumer video market. WarnerMedia also expects HBO Max to reach up to 90 million subscribers in the first five years.

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